Butterfly Brenda Business Stage Services

Stage 3 – Butterfly Brenda:

At your current business growth level, in addition to your other current team members, you are probably in need of an Online Business Management Specialist. An Online business Management Specialist can help reduce your workload by managing all the working pieces to ensure that all projects, activities are accomplished in a timely and efficient manner, thus allowing you to focus on big picture goals, strategies, and doing the things you are passionate about for your business that will significantly increase your revenue and your business’s impact in the world. In addition, an Online Business Management Specialist can help keep an eye on the big picture, and discover and help correct any gaps between your current business situation, and your future business goals so that your business continues to evolve and emerge.

As your Online Business Management Specialist here is a list of what I can do for you:

Manage Your Projects

  • Creation of a project plan, including timeline, process, people and other resources
  • Setup and maintenance of an online project management tool
  • Delegating details of the project to various team members
  • Communication of project status and ongoing details to all players
  • Following-up with players as necessary to ensure that “stuff gets done” on time
  • Managing the budget for the project
  • Handling challenges for the project as they arise, with a focus on finding a solution quickly

Manage Your Team

  • Identify team needs based on current business goals and projects
  • Create measures of success for the role
  • Determine what type of specialist would be the best fit
  • Craft job posting/details
  • Blast opportunity out there via various networks
  • Filter initial responses and review portfolios
  • Setup interviews
  • Narrow choices after initial interviews and request proposal
  • Setup second interview (if necessary)
  • Check references from other clients
  • Review proposals from preferred candidates
  • Making the offer to selected candidate
  • Ensure there is a signed contract in place for all hires
  • Create communication plan with new team members
  • Get them proper information and/or training for their role
  • Regular reporting on measures of success for their role
  • 90 Day Review (for long term) or End of Project Review (for project only)
  • Keeping the team motivated in their work
  • Handling team challenges as they arise
  • Managing the team budget and expenses

Manage Your Operations

  • Review of the key systems needed to run a business, including customer service, billing, communication, back-ups, marketing, follow-up and delivery
  • Creation of processes, tools and players for key systems within the business
  • Implementation of automated business tools & software to manage various systems
  • Creation and maintenance of your Standard Operating & Procedures (SOP) Guide
  • Management of all client payments and collections process
  • Management of systems access and login information
  • Ensuring there is an effective backup system in place for all information (including the business owner’s computer!)
  • Establish decision making guidelines for team members
  • Tracking Metrics
  • Keeping track of key statistics for the business on a weekly & monthly basis
  • Setting up a reporting system that includes what to track
  • Analyzing metrics and discussing trends/patterns with business owner

Manage Your Revenue Streams

  • Manage the production and completion of revenue streams including:

o Books & workbooks
o Multimedia products
o Membership programs
o Virtual Events
o Live Events
o Coaching Programs

  • Manage the setup of any applicable tools or software for different revenue streams (i.e.: setting up a membership site using WordPress & WishList Member)
  • Manage the deliverability of revenue streams (i.e.: setting up a download page for an ebook)
  • Ensure customer service is in place to support each revenue stream
  • Ensure that systems are in place so that new clients get immediate access to their purchases
  • Setup of fulfillment for any tangible/shippable items
  • Manage the ongoing maintenance of revenue streamsReview revenue streams on a regular basis to look for outdated information or opportunities to refresh/relaunch

Manage Your Website

  • Review content on all websites to look for outdated or incorrect information
  • Managing all updates to website content (either themselves or by hiring a technical VA)
  • Managing the creation of any new websites
  • Finding and managing web/blog designers, graphic designers and copywriters as required
  • Setting up everything “behind the subscribe button” for list building
  • Setting up everything “behind the buy button” for purchases
  • Testing all links, forms and buy buttons on the website to look for errors and inconsistencies
  • Ensuring Google Analytics (or some other statistics program) is in place on all websites
  • Ensuring the social media applications/plugins are in place
  • Sourcing testimonials for inclusion on web pages (as required)
  • Setting up a store page that lists all your products/offerings

Manage Your Ezine Schedule

  • Establish your ezine publication schedule
  • Establish your promotional schedule
  • Manage your lists
  • Help create a professional ezine template
  • Ensure that ezine is published on schedule
  • Review content for ezine
  • Manage ads and other promotional material to be included in ezine
  • Manage solo emails and other promotions being sent to the list
  • Coordinate with affiliate and JV partners as required for cross promotions

Manage Your Launches

  • Setup a launch plan based on strategy from the business owner
  • Ensure that key players are in place for each stage of the launch
  • Establish a clear promotional schedule for each phase of the launch
  • Work with a copywriter for launch materials (if necessary)
  • Work with affiliate partners (as outlined in next section)
  • Manage creation of the sales page
  • Keep everyone on task throughout the launch and stay on top of any “dropped balls”
  • Support the business owner as needed throughout the launch
  • Be “on call” the day of the launch to take care of any urgencies/changes
  • Update all websites and other marketing materials after the launch
  • Ensure that the offering itself is delivered as promised

Manage Your Affiliate Program

  • Work with business owner to establish details for their affiliate program
  • Setting up the affiliate program in the shopping cart
  • Setting up a resource page for affiliates
  • Coordination of promotional materials for various promotions
  • Keeping in touch with affiliates to advise of upcoming promotions
  • Follow-up with affiliates as needed to support their promotions
  • Managing payment of affiliates

Manage Your JV Partnerships

  • Managing the implementation of any JV partner projects
  • Creating the project plan for JV partner projects
  • Coordinating with members of the JV partner’s team
  • Communicating key details to the players involved
  • Following-up with JV partners and/or the business owner as needed to bring the project to life

Manage Your Speaking Engagements

  • Preparation of Speaking Kit
  • Reviewing speaking requests on behalf of the client
  • Confirming details of speaking agreement
  • Coordinating details with Host
  • Managing Travel
  • Preparation of all speaking materials in advance
  • Ordering of any products to be sold on-site
  • Onsite management (as required)

Manage Your Marketing Implementation

  • Managing the day-to-day implementation of the business owners marketing strategy, which could include:

o Affiliate (Joint Venture) Marketing
o Article Marketing
o Audio/Video Marketing
o Email Marketing
o Publicity & PR
o SEO & Pay per Click Marketing
o Social Media
o Speaking Engagements
o Traditional “offline” Marketing

  • Establishing a team to take care of the ongoing marketing activities (as required)
  • Reviewing autoresponders and follow-up sequences on a regular basis (for outdated information and accuracy)
  • Reviewing upsell opportunities in the buying process
  • Reviewing pink spoon “freebies” for refreshment

Free up the Business Owner

  • Reviewing where the business owner is spending their time
  • Proactively taking stuff off the business owner’s plate that they don’t need to do (and might not realize they can let go of)
  • Acting as gatekeeper on behalf of the business owner
  • Creating an email management system for the business owner
  • Setting up a scheduling system for the business owner


Are you ready to explore partnering with me as your  Online Business Management Specialist?  If so, I invite you to connect with me for a free 30-minute assessment to discuss your specific business needs, and to see if we may be a fit for one another.


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